9 June 2009

Increasing web traffic to my site via SEO

I'm currently turning my attention to Search Engine Optimisation (SEO) for my website John Wood Photography . The site has been up and running for over a year and in that time has had quite a few updates to the content as things have progressed and new examples of my work have been produced.

I want to give the site a bit of an overhaul to focus more on the type of work I'm doing these days so a redesign (nothing too major) will hopefully be coming this way in the coming months. In the meantime I want to boost my presence in the search engine rankings. I'm currently in the no.1 spot on both Google and Yahoo when searching for 'John Wood Photography' which I'm really pleased about but I know that there's room for improvement. I want to get a boost up the rankings when people search for more general photography service terms.

Obviously the way to do this is to ensure that the site is being indexed correctly and most efficiently by the search engine crawlers. For that, SEO becomes critical - the combination of key words and descriptions is all important.

I'm making some inroads into this and reading up as much as I can. I've come across some really useful information and articles that I'm going to start to put into practice very soon. Hopefully it will start to pay off.

In the meantime, watch this space and when the site is revamped, you'll find out about it here.

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